# Much of European tourism takes place at home Source: https://stayclean.io/press/domestic-tourism-europe-welcoming-travellers Language: en Author: William Rudent Published: 2026-10-21T00:00:00+00:00 In 2025, 70% of trips made by EU residents took place in their own country. A reference point for rethinking useful pre-stay information without making assumptions about each traveller’s expectations. European tourism is not just about travelling far afield. According to data published by Eurostat on 9 October, 70% of personal and business trips made by European Union residents in 2025 took place in their own country. Including trips to another EU country brings the share to 92%. These findings highlight the importance of domestic and European markets in tourism demand. For accommodation providers, this offers a practical avenue to explore: making their offering as easy to understand for travellers staying in their own country as for those crossing a border. This does not mean assuming that they have identical expectations, but checking the information that helps them choose and prepare for their stay. ### Travelling within your own country does not mean knowing the destination Visitors may speak the local language while discovering a city, neighbourhood or rural area for the first time. They may not know the actual distance between the station and their accommodation, the parking arrangements or the opening hours of nearby shops. Geographical proximity therefore does not remove the need for clear arrival information. The most useful details are often simple: finding the entrance, knowing when the property will be accessible and understanding which services are actually available. A short, checked and dated local guide may be more helpful than a lengthy tourist overview. It is also better to ask travellers about their needs than to infer them from their address. A domestic stay may be for business, family or leisure. Country of residence does not establish nationality, preferred language or the purpose of a particular trip. ### Present an offering whose contents are easy to check Before booking, travellers should be able to understand what is included, what requires an advance request and what is not offered. This distinction is especially useful for amenities, linen, additional sleeping arrangements and arrival conditions. Photographs and descriptions should reflect the property's current layout. If a service requires confirmation, it is better to say so before the stay than to let a general statement create an expectation that cannot be met. For managers, reviewing questions received over the past few weeks is a good starting point. The same question coming up repeatedly may reveal information missing from the listing, rather than a need to send more individual messages. ### Do not confuse the domestic market with local guests Eurostat's data describes trips made by EU residents. It does not measure the share of European guests in all hotels, nor does it provide a forecast for a particular property. A domestic trip can also cover a long distance. Adapting an offering therefore requires comparing this broader picture with the enquiries actually received: reasons for the stay when shared, means of arrival, planned length of stay and services requested. The aim is to identify observable needs, without turning a statistical category into a traveller profile. ### Keep useful local information up to date A recommendation loses its value if the place is closed or access has changed. Accommodation providers can select a few essential details, identify their sources and decide when to check them. The same care should be taken with information about the property itself. The importance of domestic tourism is thus a reason to pay attention to an often understated part of welcoming guests: helping everyone find their way and understand what to expect. For hotels and holiday rental management companies alike, the quality of this information can be improved without relying on a headline destination or a particular establishment. ### Source Eurostat, [“More than 90% of EU residents’ trips are inside the EU”](), published on 9 October 2026, accessed on 20 October 2026. ![A traveller checks local information in a fictional European railway station.]()